African-start-Up-September-2016-Wilson-Backend-w

Life Gave Them Lemons, They Made Lemonade!

Did you know that the first mention of lemonade is found in ancient Egyptian writings? This is proof that Africa has since been in the forefront of agriculture and its entire value chain. Nigeria is not left out with the CEO of a food company on number 7 of the list of top 10 Nigerian entrepreneurs under the age of 30 in 2015.

The potential in the food value chain is the reason why FirstBank supports such stories.
With just $5, two brothers set-up Wilson's Juice company in Lagos, Nigeria in 2010. Seun and Seyi Abolaji says the company is now worth millions. They produce about 24,000 bottles of lemonade daily and distribute to more than 650 locations. Having raised nearly $200,000 since starting the company, the brothers hope to create a brand that will become a household name.

Interested in the business of food? “WE CAN HELP WITH THAT”

FirstBank is the No.1 SME enabler that champions SME development in Africa through FirstBank SMEConnect.

African Start – Up is a FirstBank SMEConnect Initiative, in partnership with CNN.

Every Wednesday from 17h CET or 5.00p.m. Nigerian time.

African Start-Up is sponsored by FirstBank

In association with CNN